Marketing strategies are always evolving to meet the demands of an ever-changing marketplace and more tech-savvy consumers. While they’re strikingly different, social media and direct mail are two prominent methods of marketing your business. So, which one is the better option for you and your business? 

At Epsilon Individual Automotive, we understand the ins and outs of both options, which is why we put this direct mail vs social media comparison together for you. We’ll examine how relevant they are, which one brings in more business, and more. 

Which Has a Better ROI? 

All marketing campaigns and business ventures strive to deliver a good return on investment (ROI). When it comes to comparing direct mail and social media marketing, you might be surprised by which one offers a more lucrative investment. 

Direct mail offers more value because it’s more likely to get noticed and get a response. Various studies have shown that consumers are more likely to open and read their mail than engage with an offer online. That’s because mail is tangible. Not only can you physically hold it in your hand, but you only get a few pieces a day, which means it won’t get lost in the shuffle either. 

On the other hand, social media marketing offers a greater reach than most mailing lists. Targeted posts can be scheduled strategically and pop up on more users’ feeds. However, how often do you scroll through your social media and not even notice a post? We all do it, especially when there’s a sponsored post on our feed. 

Is Direct Mail Outdated? 

Some may argue that direct mail is outdated because we now live in a digital age. This could not be further from the truth. Again, direct mail has a higher response rate than digital marketing. Mail that you can hold in your hand is more memorable than a Facebook post or a promotional email. 

This is especially true if you decide to get creative with your mailers. Using innovative designs, personalized messaging, and dynamic colors can make sure your mailer gets tacked to the fridge instead of thrown out. 

At Epsilon Individual Automotive, we have one of the largest in-house production facilities in the country. This allows us to collaborate with you on an eye-catching design that’s sure to get results. 

Using Direct Mail and Social Media Together 

It’s always important to weigh your options when it comes to creating your marketing strategy, but direct mail and social media can really be considered two sides of the same coin. Integrating the two into one cohesive strategy is a fantastic way to bring in more customers and build a loyal following. 

Including interactive tools such as QR codes and personalized URLs (PURLs), is a simple yet effective way to get people off the sidelines and into the game. Inviting people to scan a QR code to follow you on Facebook is a perfect cross-channel approach, because it allows your audience to see your offers and updates again and again. 

Combining direct mail and social media also enables businesses to track and analyze customer interactions. With our data solutions and advanced analytics, Epsilon Individual Automotive can keep tabs on your response rate, which should help us build future campaigns together. 

Learn More About Direct Mail in the Digital Age 

As far as direct mail vs. social media, the right answer is to utilize both. Reach out to Epsilon Individual Automotive to see how we can help you work both platforms into your next campaign. Contact us to learn more about our process or schedule a consultation.