Direct mail is responsible for providing information and encouraging interactions between your customers and your business. At Epsilon Individual Automotive, we specialize in automotive marketing. We know the effectiveness of direct mail campaigns and how to improve your overall response rates.
If you’re wondering, “Does direct mail marketing have a high response rate?,” our team is here to provide answers. Read on to learn more!
What is the Response Rate of Direct Mail?
Response rate is determined by the number of responses compared to the total number of possible responses. The response rate of direct mail is around 4.4%, a rate significantly higher than email, which has a response rate of around 0.6%.1
Direct mail is also 85% likely to be opened, while email is around 16.97%.1 This difference puts your direct mail marketing in a good position since your customers are more likely to open, read, and engage with your mail.
Why is the Direct Mail Response Rate High?
With so many digital resources available at our fingertips, why does direct mail continue to be a successful marketing strategy? How is its response rate higher than that of email marketing?
Even with social media and email, around 41% of Americans still look forward to checking their mailbox daily.2 Additionally, while many inboxes are flooded by daily emails, your direct mail has the upper hand by coming in a routine, physical form. The act of opening an exciting-looking envelope that’s personalized to an individual’s needs continues to create positive results for your business.
Another reason direct mail has such a high response rate is due to the personalization and time put into the content. Using data solutions to better locate potential customers based on their needs can help draw more people to your business. People tend to respond more to advertising that solves a problem for them, especially when your solution is easy to obtain.
Can I Increase My Direct Mail Response Rate?
Although the response rate of direct mail is statistically high, you can continuously alter your marketing strategies based on consumer needs. If you’re looking to increase your direct mail response rate, the automotive marketing professionals at Epsilon Individual Automotive can help. We handle the presentation and content of your direct mail, so more of your customers are likely to respond.
It all starts with our advanced automotive data solutions. Our SureDrive Data helps us track your customers’ car-buying habits and lifestyles. We can better direct mail to those who are more likely to engage with a specific service.
We can also utilize interactive elements, like personal URLs (PURLs) and QR codes, to bring your customers directly to the proper page on your website.
Contact Us to Learn More About Direct Mail Response Rates
Now that you know a bit more about the high response rate of direct mail, are you ready to start your next campaign? When you work with our team at Epsilon Individual Automotive, we’ll work towards an even higher response rate to best support your dealership.
Contact us today to learn more!
2 https://www.postalytics.com/blog/statistics-on-direct-mail/
