Direct mail is an incredibly effective form of advertising designed to bring more traffic into your dealership. How can you increase your direct mail response rate and ensure success during your next direct mail campaign? The team at Epsilon Individual Automotive is here to answer that.
Read on to learn more about our tips and resources for improving your direct mail response rate. Then, contact our professionals to start creating your next campaign.
Using Direct Mail to Your Advantage
With so many advertisements pouring in through email, social media, and other digital environments, you may be wondering about the success of direct mail campaigns.
However, direct mail serves to block out the noise of digital advertisements, which is a welcome and unmissable form of receiving information for many. In fact, direct mail responses are around five to nine times higher than other advertising channels.1
To best use direct mail campaigns to your advantage and get the best return on investment (ROI) for your dealership, there are several ways to increase your response rate:
Understanding Your Audience
One of the best ways to increase your direct mail response rate is our SureDrive Data, which allows us to truly understand your audience. We’ll be able to pull essential information about your customers’ vehicles, including:
- Make
- Model
- Year
- Body Style
This information helps us better target your mail to the right people. Our marketing data tools also help us understand the lifestyles of your audience. If, for example, you’re focused on selling more SUVs, we can direct your mail to those who more likely need the extra space, like larger families.
An Attention-Grabbing Design
Another way to increase your direct mail response rate is to make your mail stand out. At Epsilon Individual Automotive, we have our own in-house production studio, meaning we oversee every stage of your direct mail campaign, including the design process.
To help your mail better stand out, we can include specific elements in your design. With a response rate of 5%, oversized envelopes are more likely to be opened.2 Using bright colors, big lettering, and an eye-catching, oversized envelope can help increase engagement with your mail.
Interactive Direct Mail Elements
As you consider your direct mail campaign, you’ll want to make it easy for your customers to find exactly what they’re looking for. Your audience is more likely to interact with mail that’s personalized to them, especially if they don’t have to search through your entire website to find it.
Using elements like Personalized URLs (PURLs) and QR Codes on your direct mail, we can easily direct your audience to the services they need. Additional interactive elements, such as customer surveys or contests, can get your customers excited about your dealership, further increasing the response rate.
Contact Epsilon Individual Automotive to Discuss Your Direct Mail Campaign
At Epsilon Individual Automotive, our team of automotive marketing professionals can help increase your direct mail response rate. Using our direct mail design, interactive elements, and marketing data, we have what you need to bring more people to your dealership.
Contact us today to discuss your direct mail marketing campaign!
1 https://www.postcardmania.com/blog/direct-mail-statistics-2023/
2 https://www.smallbizgenius.net/by-the-numbers/direct-mail-statistics/#gref
