Social Media Marketing for Car Dealerships

Social Media

Are you interested in reaching prospective car buyers online and increasing your revenue? One of the best ways to do that is with social media marketing.

Social media has become a staple for anyone looking to spend time online. Dealerships can use data to target specific demographics based on their marketing goals and create a multi-channel marketing strategy that includes social media.

Learn more about social media marketing below, with the Epsilon Individual Automotive marketing experts.

Is Social Media Helpful When Advertising Car Dealerships?

Social media can be a great marketing channel for car dealerships. Around 75% of car buyers use internet research, including social media, to help them select a dealership to buy from.*

That means your car dealership needs a strong social media presence to grab the attention of those researching online.

You can meet your customers where they are, create connections, and encourage them to shop with your team. Social media advertising for dealerships also brings better brand recognition, more brand authority, and customer satisfaction.

Social Media Platforms and How Car Dealerships Can Advertise on Them

There are quite a few social media marketing methods to choose from. Check out a few of the best options below for car dealerships.

On each of these social media channels, car dealerships can tell a story—a more personalized experience of car buying—to connect to the audience engaging with your content.


Facebook and Instagram notificationsFacebook is among the most popular social media sites for people across generations. Create an account for your dealership and use it to make announcements about current promotions or upcoming events.

You can also use Facebook to advertise to your customers. Choose the demographics you want to target, and Facebook will put it on their pages.


Instagram is a fantastic platform for sharing your inventory’s photos and short videos called Reels. Millennials are the group that most often uses and interacts with Instagram.


TikTok has exploded in popularity for several generations. Generation Z even turns to the app as a search engine. This is a great place to show off your inventory and create a video about the car-buying journey at your dealership.


YouTube is a video platform you can advertise on in multiple ways. Your dealership can create an account and post videos of your inventory or other aspects of your dealership. You can also place short video or text ads in other content people watch.

Tips for Advertising on Social Media

Social Media PostingTo help your social media campaign succeed, we’ve included a few tips to keep in mind:

Post Consistently. Consistency is an essential aspect of any social media marketing campaign. It helps to establish a post frequency before you start and stick to it. You’ll want to balance engaging posts that keep you on feeds and not posting too many, which may come across as spam.

Engage With Your Followers. Social media provides you with an opportunity to chat with your followers. Audience engagement is key, as it can establish a relationship and present your brand as trustworthy. Responding on social media also provides you an opportunity to humanize your dealership. Everyone can see what you’re saying, so keep it friendly and professional.

Market Your Dealership With Social Media Today!

If you’re ready to begin generating leads, increasing your dealership’s brand awareness, and connecting with your customers, partner with the social media experts at Epsilon Individual Automotive. We’ll help you create a social media marketing strategy that works for your car dealership.

Contact us to begin your social media marketing strategy today.