Whether you’re new to the marketing game or have redefined your goals, the talk of a marketing plan likely has come up in conversation. This plan includes all the steps that will be taken to successfully market your dealership to your clients.

But, with words like direct mail, social media, and analytics, you might not know where to start. Thankfully, the marketing experts at Aspen Auto are here to help. They’ve created this What is Your Dealership’s Marketing Plan? resource to help you get the inside scoop on all things marketing. Keep reading to learn more!

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What is the Definition of Marketing

Before we can jump into your dealership’s marketing plan, we first need to understand what marketing is. In short, marketing is a way of promoting and selling products, services, and goods. Marketing leads to advertisements, which leads to individuals getting excited about your dealership.

To help you get a better understand of what marketing is and how it works, let’s take a look at some of the different types of marketing that can be incorporated into your dealership’s marketing plan.

Direct Mail Marketing

Direct mail is a type of marketing that entails sending promotions—such as pop cards, personal URLs (PURL), or loyalty promotions—to your clients. This is a great way to let your clients know what’s going on with your dealership.

Email Marketing

When it comes to email marketing, you’re essentially sending direct mail via email instead of in the mail. This type of marketing can help build client relations, particularly when utilizing personalization.

Targeted Marketing

Targeted marketing is a great way to home in on a specific group of individuals who more likely to participate in a certain promotion. For example, if your dealership’s marketing plan includes a loan/finance promotion, you can target a certain group of individuals with a particular credit score.

What is Your Dealership’s Marketing Plan

Now that you know what marketing is, let’s talk about marketing plans. Think of your dealership’s marketing plan as the specific steps that get you from Point A, a blank page, to Point B, a successful marketing campaign.

Your dealership’s marketing plan takes your business’s purpose for marketing—for example, informing clients of a new and highly anticipated vehicle in your inventory—and blends that with your marketing strategy, or how and where you’ll be letting clients know.

Diving a little deeper, your marketing strategy will also look to competition, budget, and more. This way, your dealership will have a fully customized marketing plan for your individual needs.

Social Media Marketing

Doesn’t it seem like everyone is on social media these days? That’s why social media is likely incorporated into your dealership’s marketing plan. Social media marketing is an easy way to reach current and potential clients through platforms like Facebook, Instagram, Twitter, and more.

When creating a social media marketing plan for your dealership, you want to focus on a few different components:

• Strategy
• Engagement
• Analytics
• Advertising

Following this breakdown of social media marketing, you’re able to fine-tune your marketing plan to your specific needs.

Learn More About Marketing Plans Today

There are several components of your dealership’s marketing plan that, at first, may seem like a foreign language. Although, with the help of the marketing experts at Aspen Auto, you can now confidently navigate your dealership’s marketing plan.

With our experts by your side, let’s get to work on creating your dealership’s unique marketing plan. Give us a call or send us an email to get started today!