What Messaging Works for Direct Mail?
Direct mail marketing will have multiple focus areas; therefore, occasionally not enough time is spent on its messaging. All too often, marketers quic...
6 Automotive Direct Mail Ideas That Work
According to the Data & Marketing Association, “…70% to 80% of consumers polled say they open most of their mail, including what they label ‘junk’...
Is Buying a Direct Mailing List a Bad Idea?
Above all else, a strong business-customer relationship needs to be reciprocal. That means that your dealership’s buyers should have the ability to op...
Direct Mail Marketing: Best Techniques for An Effective Call to Action
Customers … why won’t they simply do what we want? This would make direct mail marketing a lot easier, wouldn't it? It isn’t that simple, unfortunatel...
How Using the Right or Wrong Font Affects Your Message
When it comes to your automotive marketing campaign, it’s essential to realize that the smallest details often make the biggest difference in your con...
Digital Integration of Automotive Direct Mail
Odds are, your dealership already is practicing IMC, or integrated marketing communication. You’re prepared to air a local television spot, send out a...
Is Direct Mail Marketing Dead
Are you a part of the 33 percent who find direct mail to be the most efficient method of remembering a product? And how about the 79 percent of consum...
Automotive Direct Mail List Development
In spite of popular belief, direct mail marketing is not dead. As a matter of fact, in the year 2016, businesses in the United States spent more than ...
The Most Effective Direct Mail Pieces
The Direct Mail Solution, by Craig Simpson who is a direct marketing professional and entrepreneur offers simple-to-follow options for developing dire...
Most Popular Types of Automotive Direct Mail
One simple, but effective method of reaching potential customers is through automotive direct mail. Individuals still check their mailbox on a daily b...
