When creating a direct mail campaign, the goal is to make it as profitable as possible. Did you know there are seemingly small mistakes you might make...

After you’ve created your direct mail marketing plan and before you can start seeing results, you need to decide who will receive your mailer. Between...

When it comes to spreading the word of your dealership, there are many different approaches you can take. You can head to social media, send out email...

When done effectively, direct mail marketing is a great way to get faces into your dealership. Running a direct mail campaign is more involved and mor...

A new year brings new trends in direct mail marketing. At Epsilon Individual Automotive, we aim to keep you ahead of the marketing curve, which is why...

It’s no surprise that COVID-19 sent a shockwave through the world, affecting the lives of every individual in some way, shape, or form. With many stat...

You’re getting ready to start your next direct mail marketing campaign. You’ve decided on your targeted demographic and why you’re running the campaig...

Technology is a huge asset. It’s a way for friends and family to stay connected to one another and businesses to keep consumers informed. With more th...

Let’s face it: daily life looks much different today than it did 30, 20, or even 10 years ago. Amidst the constant noise of buzzing smartphones, socia...

Knowledge is power. Having the knowledge of what mail will be in the mailbox of a recipient each evening is a powerful benefit that consumers have acc...