When done effectively, direct mail marketing is a great way to get faces into your dealership. Running a direct mail campaign is more involved and mor...

A new year brings new trends in direct mail marketing. At Epsilon Individual Automotive, we aim to keep you ahead of the marketing curve, which is why...

It’s no surprise that COVID-19 sent a shockwave through the world, affecting the lives of every individual in some way, shape, or form. With many stat...

You’re getting ready to start your next direct mail marketing campaign. You’ve decided on your targeted demographic and why you’re running the campaig...

Technology is a huge asset. It’s a way for friends and family to stay connected to one another and businesses to keep consumers informed. With more th...

Let’s face it: daily life looks much different today than it did 30, 20, or even 10 years ago. Amidst the constant noise of buzzing smartphones, socia...

Knowledge is power. Having the knowledge of what mail will be in the mailbox of a recipient each evening is a powerful benefit that consumers have acc...

No matter how much you plan, no one can ever be truly prepared for a crisis. Instead, strong and swift action is the best antidote in dealing with and...

The COVID-19 crisis has brought a new normal to every industry and every household. What was once a high-touch, social environment is now a socially d...

So, you want to start a marketing campaign for your automotive dealership in the hopes of building your brand, but where do you start? What’s the key ...