The marketing landscape may be changing daily, but mail is still a huge part of our daily lives. In fact, four out of ten Americans look forward to ch...
When choosing the format for your next marketing campaign, response rates matter. Average response rates give your dealership a target to shoot for wi...
Access to consumer data has changed the way that advertisers approach marketing campaigns. Now that we have data about customers and potential leads, ...
Automotive trade-ins are an excellent way to add to your used car inventory and direct buyers to a new purchase or lease. To ensure that you’re drivin...
When considering a marketing campaign for your dealership, you might find yourself awash in options, including push and pull marketing. Both have thei...
Direct mail marketing is a great way to keep your dealership in your customer’s minds and generate new leads. On average, 41% of Americans look forwar...
Imagine, your ideal customer is checking their mailbox after work when they notice an eye-catching, curiosity-piquing postcard from your dealership en...
When you’re considering an approach for your next direct mail campaign, one option worth considering is postcard marketing. Postcard marketing is an a...
With all the technology available today, you would expect that advertisers should be able to appeal to what consumers want. One way to do this is thro...
Vehicle trade-ins are an excellent way to increase a dealership’s inventory while encouraging shoppers to purchase or lease their next ride. With the ...